Our Team
Betsy Ludlow, the founder of Zone Positive and Peter Cohan met while attending the Masters of Applied Positive Psychology program (MAPP) at the University of Pennsylvania.
Betsy started her career in marketing a few decades back rising to the level of senior vice president for American Express in New York. In 2000, she struck out on her own, in part to experience the ups and downs of starting a new business—but she was also seeking a change in lifestyle. The years of travel and commuting were taking their toll on her life satisfaction. For seven years thereafter, she became involved in the fitness industry, launching a franchise business that was ultimately purchased by a leading weight management company. Her interest in positive psychology was peaked after reading Martin Seligman’s book, Authentic Happiness which ultimately led her to enroll in his masters program at the University of Pennsylvania. With degree in hand, she is eager now to spread awareness and application of this science far beyond the classroom. An MBA graduate of The Wharton School, Betsy and husband Richard are proud parents of daughter Katherine and son John.
Peter Cohan came to the study of positive psychology from an extensive background in music and the arts. A professional writer and composer, he was drawn to the masters program at the University of Pennsylvania to study human potential and how people best make meaning in life. During his time at Penn, he also specialized in the field of creativity, which combines his passion for the arts with his fascination with the workings of the human mind. His aim is to help nurture people’s unique talents and to apply the science of positive psychology to help others to create more meaningful and inspired lives.
